Fifa, football’s world governing body, is set to unveil plans which will see a Live-8 style event take place on the eve of the 2010 World Cup in South Africa
The three-hour event will feature a mix of global superstars such as Beyoncé, Jay-Z and the Black Eyed Peas as well as popular African artists.
Fifa has contracted Kevin Wall, who has been responsible for live collaborations with Madonna and Michael Jackson, to produce the events, which have been billed as the “greatest entertainment event to date on the African continent”.
Wall said: “We believe sports and music transcend cultural, language and geographic barriers, and through this international event, Control Room will present the sights and sounds of unity and celebration for an unforgettable experience of which all will want to be a part.”