Arsenal announces Imperial Bank as new partner

Arsenal Training SessionArsenal Football Club has announced a three year partnership with Imperial Bank to issue co-branded debit cards throughout Kenya and Uganda.

The partnership looks to build support for the club in Africa, and will see benefits and incentives being given to Imperial Bank’s customers and Arsenal fans in Kenya and Uganda, such as Arsenal merchandise and tickets.

Vinai Venkatesham, head of global partnerships at Arsenal Football Club, said: “We are delighted to be partnering with Imperial Bank to provide Arsenal branded debit cards to our millions of fans across Kenya and Uganda. Imperial Bank is a well-known and trusted institution that puts its customers, communities and social responsibility at the heart of everything it does. We look forward to a long and successful partnership with Imperial Bank.”

Abdulmalek Janmohamed, Imperial Bank’s managing director, added: “We are excited about this partnership. Imperial Bank and Arsenal share common values when it comes to integrity, financial sustainability and independence. We are also known for having the community at the heart of our business. This partnership will see the bank reach out to new market segments while at the same time supporting our commitment to creating meaningful customer experiences.”

The deal will also see Arsenal Soccer Schools coaches visiting Kenya and Uganda in order to run coaching clinics on behalf of Imperial Bank.

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