Arsenal Extends Contract With BT Sport

According to reports from www.sportspromedia.com, Arsenal have extended their contract with UK pay-TV channel BT Sport, which will continue to serve as an official club partner.

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The broadcaster, which has a host of UK soccer rights, including Premier League and Champions League games this season, will continue to promote its soccer coverage through the Gunners’ digital channels in the UK and Ireland.

The sponsorship also gives BT Sport access to first team players and the team’s manager, Arsène Wenger, to create exclusive content. The organisations first partnered in October last year.

Vinai Venkatesham, Arsenal’s sales and marketing director, said: “We are delighted to extend our relationship with BT Sport as an official partner for a further two years. We will continue to work in close collaboration with the team at BT Sport to deliver benefits for fans and exclusive content which will add an extra dimension to their coverage.”

David James, marketing director, BT Consumer, added: “We are delighted to extend our partnership with Arsenal Football Club. Our long-standing relationship with the club helps us to deliver an extra level of insight for our viewers.

“Arsenal had a great season last year, bringing back silverware to Emirates Stadium, and our latest ad recognises that fantastic achievement, which we were delighted to show live on BT Sport.”

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