Arsenal Sign 3 Year Extension Of Sponsorship Deal With Citroën

According to reports by www.sportspromedia.com, Arsenal have signed a three-year extension to their sponsorship deal with French car manufacturer Citroën.

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It is said that Citroën will retain significant branding and marketing rights as part of the deal, as well as supply Arsenal coaches and staff with a range of vehicles.

Arsenal staff will be able to choose from Citroën’s DS line, the C4 Picasso and Grand C4 Picasso MPV, and the soon-to-be-launched C1 and C4 Cactus models.

Citroën first became the club’s automotive partner in 2008.

Financial details have not been released, but the deal is likely to be worth a low- to mid-seven figure sum annually.

Citroën sit with Carlsberg, Gatorade, Huawei, Indesit and Jean Richard Watches in Arsenal’s sponsorship portfolio, a tier below the club’s two major partners Emirates and Nike.

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